2012 GCA Marketing Summit
THE LINE UP:
Comcast, Cox, Brighthouse and Time Warner have added the wireless heavy hitter to their rosters. Panelists gave a background on the deal, what the early returns look like and talked through future prospects with Verizon.
Cable advertising continues to score runs and drive in revenue. Panelists discussed what the ad sales mean for cable, the role that new technology plays and what’s in store in the future.
SMALL GROUP SESSIONS
Attendees touched all the bases with representatives from Comcast, Charter and Mediacom in a fast-paced format that kept the conversation flowing.
To see a list of attendees, please click HERE.